It is the age of digitalization and one thing that is constant in this world is change! When it comes to digital products, you will have to redesign them and make them progressive and advanced. You should constantly work at improving products and making them better than competition.
If you are thinking of redesigning any of your digital products, the process is not as simple as it looks. You will have to choose between a complete makeover and a few tweaks to improve the product. To simply put, you will have to choose between an evolutionary design and a revolutionary design.
Making a Decision between the Two
A revolutionary design throws the old order out of the window and ushers in a fresh design. On the other hand, an evolutionary design makes gradual changes to the existing design and improves it over a period of time. If the research shows that design updates can increase your revenue, it is best to adopt the evolutionary design approach. It is ideal when your brand is well-known but the products needs improvement.
Revolutionary design approach suits best when the product design and framework deviate significantly from your vision. If you need to undertake multiple design changes for the existing product, you can opt for the approach.
Why the Evolutionary Design Approach is more suitable for your Business?
Yahoo redesigned its email platform several times to compete with Gmail. Users signed petition and created a big uproar to reintroduce the old design. Marks and Spencer had to face the same problem when it redesigned its website in 2014. It had to face severe backlash leading to an 8% reduction in online sales.
- Ignoring the Customers is not a Good Idea
A revolutionary design focuses on changing the look and layout of the product. Businessmen go for it to fight the competition. But, it is not necessary to consider a make-over for your product just because your competitor is doing it.
Do no ignore your customers. Making changes quickly can confuse your users and compel them to look for a change. For example, if your website layout looks great but it is difficult for the customers to order the products through it, it will not generate revenue and customers may be forced to go to your competitors.
Also, if you keep adopting the revolutionary design approach, you will not be able to increase the level of success. You will miss out on the opportunity of generating more revenues from simple tweaks in the design. Also, you will have to spend a large amount of resources on revamping the design completely.
- A Complete Makeover is not the Answer to every Question
Remember that revolutionizing a product is not a cure for fixing all problems. Obsessing over fonts, colors and background doesn’t matter when there are fundamental issues with the product. Also, design is subjective in nature. You may like it but your customers may not agree with your choice.
So, it is essential to consider every factor before making a decision. If you are not able to increase the sales figures, revamping the product is not the only solution. You have to analyze the data and find out aspects that you can improve. Sometimes, a few minor updates can solve your customers’ problems and help you increase revenue without major expenditure on redesigning.
- Time is Money
Your designer may need several months to revamp the product completely. And, if you are a large business, passing the design through various organizational levels becomes a time-consuming task. Your customers won’t wait for you. They will switch to other businesses and you will lose money in the process.
Also, if the revolutionary design has flaws, it will be very difficult to roll back the design because it will change the public perception forever. And you will have to spend time and money on changing the opinion of your customers.
There are chances of your business losing the precious SEO rankings. Minor changes to the website affect SEO rankings. And, when you opt for a revolutionary design, you will undertake a massive makeover of the website. It can result in a dip in the rankings and affect revenue. It will take a lot of time in improving the rankings. So, think before making a decision.
Evolutionary design excludes the need of making total changes to the design. Instead, it is an approach of making constant improvement without providing any inconvenience to the users. So, next time you consider making changes to a design, think about the evolutionary design approach to ensure a long-term benefit with strategic changes to the design.
SynergyIT is the perfect IT support provider for your business. We understand your IT needs and provide you with a unique solution that suits your requirements. Call us on (866) 966-8311 today.
64 comments
Hi my friend! I want to say that this post is amazing, nice written and include almost all significant infos. I would like to see more posts like this .
Hi, I log on to your blog daily. Your story-telling style is witty, keep doing what you’re doing!
Very nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!
Outstanding post however I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Cheers!
Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any suggestions for first-time blog writers? I’d really appreciate it.|
Thanks, great article.
I’m still learning from you, while I’m improving myself. I definitely enjoy reading everything that is posted on your website.Keep the information coming. I loved it!
Great write-up, I am regular visitor of one¡¦s web site, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.
You made some decent points there. I did a search on the subject matter and found most guys will agree with your site.
Helpful info. Lucky me I discovered your website accidentally, and I’m stunned why this coincidence didn’t happened in advance! I bookmarked it.
Thank you for any other magnificent post. The place else may anybody get that kind of information in such a perfect way of writing? I have a presentation next week, and I’m on the look for such information.
Well I sincerely enjoyed studying it. This article offered by you is very helpful for correct planning.
I do trust all of the concepts you have offered for your post. They are very convincing and will definitely work. Still, the posts are very brief for novices. Could you please extend them a bit from next time? Thanks for the post.
I have learn several excellent stuff here. Definitely price bookmarking for revisiting. I surprise how so much attempt you put to make this sort of magnificent informative site.
Hello, you used to write fantastic, but the last several posts have been kinda boring… I miss your super writings. Past several posts are just a bit out of track! come on!
You could definitely see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. At all times go after your heart. “Golf and sex are about the only things you can enjoy without being good at.” by Jimmy Demaret.
I’ve recently started a blog, the information you provide on this web site has helped me greatly. Thank you for all of your time & work. “Marriage love, honor, and negotiate.” by Joe Moore.
I like this site so much, saved to my bookmarks. “American soldiers must be turned into lambs and eating them is tolerated.” by Muammar Qaddafi.
I really like your writing style, fantastic info , thankyou for putting up : D.
Some really wonderful blog posts on this web site, thanks for contribution. “We are always in search of the redeeming formula, the crystallizing thought.” by Etty Hillesum.
I simply intend to advise you that I am new to blog posting and pretty much adored your site. Quite possibly I am likely to save your blog post . You definitely have outstanding article material. Appreciate it for swapping with us your main blog write-up
You are my inhalation , I own few web logs and rarely run out from to brand.
Merely a smiling visitant here to share the love (:, btw outstanding pattern .
Very interesting info !Perfect just what I was looking for! “Music is a higher revelation than philosophy.” by Ludwig van Beethoven.
As soon as I noticed this web site I went on reddit to share some of the love with them.
I conceive you have mentioned some very interesting details , appreciate it for the post.
Hi here, just started to be conscious of your website through Yahoo and bing, and found that it’s quite helpful. I will be grateful should you keep up this approach.
Absolutely pent written content , regards for information .
Very interesting details you have noted , thanks for putting up. “What is harder than rock, or softer than water Yet soft water hollows out hard rock. Persevere.” by Ovid.
I’m just commenting to let you understand what a wonderful discovery my princess experienced browsing your blog. She came to find a good number of issues, including how it is like to have an awesome coaching style to have the others very easily fully understand selected extremely tough issues. You really did more than people’s expected results. Thanks for churning out those practical, safe, explanatory and as well as fun guidance on this topic to Janet.
I have no doubt whatsoever that at least one space alien has read this article.
I as well as my pals happened to be digesting the good tricks located on your website and so before long came up with an awful suspicion I never expressed respect to you for those strategies. These young men were definitely joyful to study them and have in effect unquestionably been taking advantage of these things. Thanks for truly being very helpful and also for picking out certain high-quality themes most people are really desperate to know about. My honest regret for not expressing appreciation to earlier.
I conceive you have mentioned some very interesting details , appreciate it for the post.
I really need to show you that I am new to blogging and incredibly liked your page. Probably I am inclined to remember your blog post . You undoubtedly have superb article information. Like it for telling with us your favorite web document
Hey there, just turned out to be familiar with your blog site through Yahoo and bing, and realized that it’s pretty educational. I will take pleasure in should you decide carry on this idea.
Enjoyed studying this, very good stuff, appreciate it. “Whenever you want to marry someone, go have lunch with his ex-wife.” by Francis William Bourdillon.
excellent issues altogether, you simply received a logo new reader. What could you suggest in regards to your put up that you simply made some days in the past? Any sure?
Perfectly indited written content , thanks for selective information .
Great – I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs and related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task.
You have noted very interesting points ! ps nice website . “Great opportunities to help others seldom come, but small ones surround us every day.” by Sally Koch.
I’ve recently started a blog, the info you provide on this web site has helped me tremendously. Thank you for all of your time & work. “My dear and old country, here we are once again together faced with a heavy trial.” by Charles De Gaulle.
But wanna say that this is handy , Thanks for taking your time to write this.
Perfectly pent articles, Really enjoyed looking through.
Thank you, I have recently been searching for info about this subject for a long time and yours is the greatest I’ve came upon till now. However, what in regards to the conclusion? Are you positive about the supply?
I’ve learn several excellent stuff here. Certainly price bookmarking for revisiting. I wonder how a lot effort you put to make the sort of magnificent informative site.
Excellent web site. A lot of useful information here. I’m sending it to a few pals ans additionally sharing in delicious. And naturally, thank you for your effort!
Wow! This can be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Great. I am also an expert in this topic so I can understand your hard work.
I have been absent for a while, but now I remember why I used to love this site. Thanks, I will try and check back more often. How frequently you update your website?
I like this blog so much, saved to my bookmarks. “To hold a pen is to be at war.” by Francois Marie Arouet Voltaire.
Very interesting info!Perfect just what I was looking for!
You have remarked very interesting points ! ps decent internet site . “Where can I find a man governed by reason instead of habits and urges” by Kahlil Gibran.
I actually wanted to develop a comment so as to say thanks to you for the amazing advice you are giving out at this site. My incredibly long internet look up has at the end been rewarded with good know-how to talk about with my best friends. I ‘d believe that most of us site visitors actually are undeniably fortunate to be in a perfect place with very many marvellous professionals with interesting solutions. I feel really happy to have used the webpage and look forward to some more fun moments reading here. Thank you once more for everything.
Some truly select posts on this site, bookmarked .
Dead written content material, Really enjoyed reading.
I would like to voice my gratitude for your kindness supporting folks who have the need for help on this study. Your real commitment to getting the solution throughout has been amazingly powerful and has always empowered regular people much like me to attain their ambitions. Your personal insightful help and advice indicates so much to me and far more to my fellow workers. Thanks a lot; from each one of us.
Dead written content material , appreciate it for information .
I think this internet site has some rattling fantastic info for everyone :D. “Calamity is the test of integrity.” by Samuel Richardson.
I like this blog so much, bookmarked. “I don’t care what is written about me so long as it isn’t true.” by Dorothy Parker.
of course like your website however you need to take a look at the spelling on quite a few of your posts. A number of them are rife with spelling problems and I in finding it very bothersome to inform the truth on the other hand I will definitely come back again.
This is the future of kitty cats.
F*ckin’ amazing issues here. I am very satisfied to see your post. Thanks so much and i am taking a look ahead to touch you. Will you please drop me a mail?
I dugg some of you post as I cerebrated they were very helpful handy
I really like your writing style, excellent information, regards for putting up : D.
Hello.This article was really fascinating, particularly since I was browsing for thoughts on this subject last Sunday.
Comments are closed.